Hollywood and Bollywood linked arms Thursday to fight piracy, with the announcement of a coalition among the Motion Picture Association of America and seven Indian companies to tackle counterfeiting in one of the world's largest film markets.
The alliance comes as Hollywood tries to tap global markets more aggressively and as Indian movie studios grow in size and stature — narrowing the gap between Indian and U.S. filmmakers, who have not always seen eye-to-eye on intellectual property issues.
A year in the making, the coalition to fight film piracy in India will work with movie theaters to crack down on camcorder piracy — the source of 90 percent of all pirated DVDs — with police to tighten enforcement, with Internet service providers to fight Internet piracy and with politicians to create more effective laws.
